• A client came to me with a request to increase the number of sales in a women's clothing store.

After analyzing the whole business I saw that there were a lot of mistakes in the business, the main ones were as follows:

1.The client sold his product only through blogger ads without trying other sources of traffic.

2.Client did not run ads for their products.

3.The client did not analyze the advertising campaigns and did not keep track of the number of requests, so he did not understand his mistakes.

What worked in the course of advertising, was launched:

• Promotion - several advertising campaigns were launched with the purpose of "Traffic", produced through promotions from instagram profile, for better optimization.
• Conclusion: CTR excellent, correctly chosen creatives, hit the audience!
• ADS message through Promotion - was launched by mistake, but for the test was left for 2 days. Conclusion: The requests are there, but since we could not count their number, we turned them off.
• begin to collect daily information on requests in Direct
• because we did not see the number of requests, because the client could not count requests, blindly probed the effectiveness of the advertising campaign, intentionally low budget, so as not to drain the money 💰
• Advertising creatives used :

Report on targeting advertising for the test period 13.12.2021 - 28.12.202