• A client - furniture salon Gostiny Dvor (@mebel_gostiny_dvor) with a request to increase sales.

• When we analyzed the figures of advertising and conversion of Instagram page, everything became clear:

1.The client himself ran advertising through promotion posts, thus he had a limited amount of creatives and just did not have the opportunity to test various creo variations with different discounts and specials.

2.Looking at instagram became clear that the page was more informational than selling.

3.Site + - was fine, but it was impossible to make a purchase, but it was only possible to leave a request.(So the option of the flow of traffic to the site immediately fell away)

• So what was done:

1. Defined the goals of advertising:

• Traffic on Instagram
• The message in Direct
• Lead generation
• Target audience took as a wide m / w from 27 to 46, and on the point interests of those who have just bought an apartment or home improvement.

See below👇🏻

After that, they created promotional creatives and video reviews with all kinds of specials.

See below👇🏻