A client (@cottage_odessa) asked to increase the number of visits of new guests to the cottage complex.
After conducting an analysis:
- Sales through Instagram has never been, but the landing page was activity on it was not any, and everything was not designed in the best form.
- The client only advertised on Booking and OLX, he never started advertising on Instagram.
The first thing that was done was:
- We repackaged the entirety of Instagram, took a 360 review of all rooms, described each room in detail, made a topical with reviews, gift certificates, and views from the rooms, as well as designed the profile cap with all the benefits.
- Completely worked out a sales script.
- Promotion - several advertising campaigns were launched with the purpose of "Traffic", made through promotion from instagram profile, for better optimization. Made the first test run of advertising through promotion, promoted the post with the number that was popular with guests, spent $ 85 for 10 days.
- The audience used a wide M/W 25-55 + interests: Travel, Hotel, Birthday, Airbnb, Booking.com
✅Of the 10 test days have 9 sales to the amount of $ 638 spending $ 85 advertising budget
It is also worth noting that guests enjoy additional paid services at the cottages, as bathing cost $ 20 / hour (two hours) and vat $ 70 / 3 hours, as there is a restaurant, respectively, the average check increases significantly.
- (Test period) a net earned $638
- October net earned $780
- November net earned $750
(I attach the base of clients we attracted through Instagram)
